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MTV has one rule it must follow in order to stay relevant. They need to keep current with the ever-evolving 20-something generation. The formula is simple: produce content that sits somewhere just ...
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There was a time in advertising when the television networks would sell advertisers "exclusive" rights to programs, blocking their competitors from advertising right next to their ads. You could buy program exclusives, ...
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When I started in business I had no idea what “leverage” was, let alone how to use it. The prospect of negotiating a fee for my work terrified me, which is probably why I became a designer. I thought that because ‘I wase talendt’, I’d get work without the need to negotiate.
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I remember a recent event in my life where I decided it would be an interesting idea to deliberately leave my Facebook profile logged in on a public computer, and then proceed to tell everyone in the room it was open. It turns out that only one sadistic friend of mine wanted to do anything, at which point he proceeded to copy my email address from my settings and steal a picture to create an online dating profile. He registered me a profile with OkCupid.com, RockyMcGBigBoi I believe it was called. It’s funny, I was so embarrassed I had to take it down immediately; but only a few months later I found myself making an account.
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Three human shaped RC planes were flown around New York City to create the illusion of people flying. The video, posted only yesterday, has over 1 million views on YouTube. Apparently, the marketing ...
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The Next Five
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We’ve created THE FIVE is for those who lean on their right brain. Our goal is to keep you in the loop, and challenge you to go outside it. We’re a digital salon filled with wit and wisdom where innovators and creators congregate to explore the creative professions—discussing pop culture and business strategy; successful innovations and provocative ideas; consumerism and materialism.
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THE MARKETEER balances art and science, wit and wisdom, and the will of the exec staff verses the needs of the consumer. THE MARKETEER is a fan of the designer, the copywriter, the brand ambassador, the media buyer, the researcher and the strategist.
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The sexes, the races, the classes, and the urban’s vs the suburban’s—all are sliced, diced and analyzed by THE IN-CROWD.
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THE BOARDROOM examines the human quotient in business. What inspires entrepreneurs and what separates success and failure? Does Google really have the right answer to how to select the perfect employee? How can I shift careers mid-stream?
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HE EYE CANDY is a visual feast. Whether for commerce or art, we examine the creative professions with an eye on design.
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THE IDEALIST sees ahead of itself. Whether by Magic Eight Ball, or by regression analysis and a-priori segmentation, THE IDEALIST looks to the future and envisions the innovations, trends and disruptions ahead of us.
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The Featured Five
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The Marketeer
Jerry Seinfeld is hawking for Acura at the Super Bowl
In 2008, Jerry Seinfeld famously flopped in his ad campaign ...
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Sponsor
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The Boardroom
(Almost) Never Take the Counter Offer.
The question from a Quora post was not-so-unusual, “I am working for ...
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The Eye Candy
What brand logos mean to a 5-year old
Ohio-based identity designer Adam Ladd showed his 5-year-old daughter popular logos and ...
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The Eye Candy
“Goodnight, Texas” Same, Same, But Different.
“We made $14 last night at our gig. And we ...
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Sponsor
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The Marketeer
Walking in the Customer's Shoes, and Scooping 31 Flavors of Client Service: Adventures in Adland #2 by Bruce Silverman
My mentor, David Ogilvy, preached that “if you truly want to understand a client’s business, you must walk in the customer’s shoes.”
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The Eye Candy
A Segway for your feet: spnkix
First there were roller skates, then roller blades, and now ...
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The In-Crowd
The Redditors, The Tumblrs, and the Tweeters
For those of you who don’t know me, I’m somewhat of an internet junkie. I generally spend my afternoons unwinding from a long day, sitting in a comfortable office chair with the fluorescent glow of a twenty-seven inch monitor illuminating my face. In these long periods of little movement, I lose myself in the recesses of the Facebook, the Reddit, and the Twitter; with the occasional StumbleUpon and Wikipedia binges.
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