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Perhaps the most masculine ad for men's grooming products we've seen in a while. Dove Men+Care brings a rugby players' perspective and suggests that they could help soothe even ...
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We’ve all had days when tightly capped bottles of Coca-Cola have worn our poor wrists down, and we typically need a stronger gender to open these bottles for us (males…duh ...
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Dove has created skin care instructions for the modern man. In a well-produced animation video, we learn that man is 1). Water proof, 2). Shock proof and 3). Our skin needs to ...
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Sometimes products can serve as marketing. Take Diet Coke and its’ new sleek aluminum bottle. It inspired Ogilvy Paris to create the following video concept. We think it is quite brilliant.
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Bank of America was one of the financial institutions classified as “Too Big to Fail” and given federal bailouts to keep it afloat. The company is one of a handful of organizations ...
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Men's grooming is becoming more and more of "a thing" on the marketing landscape. In the latest campaign from Philips Norelco, they do a great job at demonstrating the affect of ...
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When you are the underdog, sometimes it is hard to catch people’s attention. And the Nokia Lumia Windows Phone is definitely the underdog (even Blackberry seems to be getting more attention ...
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The Apple iPhone changed the way we communicate. It gave us easy access to friends, loved-ones and business associates through email, text, photos and social media…oh, and it has a phone ...
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Land Rover has created one of my favorite types of car commercials—an ad without a shot of the car. We are to imagine the tumbling men to be a delicate but ...
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Pepsi NEXT is targeted at guys who don’t want to drink a “diet” drink, but also don’t want to drink all that sugar that’s in regular Pepsi. And now ...
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Even more
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The Marketeer
CAMPAIGN FRIDAY: Is it cross-promoting when the Old Spice brand makes fun of its P&G sisters?
Little boys often poke fun at their sisters to get ...
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The Marketeer
This year's Super Bowl will have a Car-Lot Full of Automobile Ads, and a Boat-Load of Entertainment.
There was a time in advertising when the television networks ...
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The Marketeer
Honda's Ferris Bueller Ad Gives Us High-Hopes for the Super Bowl
There seem to be a couple of trends among Super ...
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The Marketeer
Jim Stengel on the evolution of Super Bowl advertising
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The Marketeer
ADVENTURES IN ADLAND #2: "Walking in the Customer's Shoes, and Scooping 31 Flavors of Client Service"
My mentor, David Ogilvy, preached that “if you truly want to understand a client’s business, you must walk in the customer’s shoes.”
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The Marketeer
ADVENTURES IN ADLAND #2: "Walking in the Customer's Shoes, and Scooping 31 Flavors of Client Service"
My mentor, David Ogilvy, preached that “if you truly want to understand a client’s business, you must walk in the customer’s shoes.”
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The Eye Candy
What brand logos mean to a 5-year old
Ohio-based identity designer Adam Ladd showed his 5-year-old daughter popular logos and ...
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