-
Perhaps the most masculine ad for men's grooming products we've seen in a while. Dove Men+Care brings a rugby players' perspective and suggests that they could help soothe even ...
The Full Story -
We’ve all had days when tightly capped bottles of Coca-Cola have worn our poor wrists down, and we typically need a stronger gender to open these bottles for us (males…duh ...
The Full Story -
Dove has created skin care instructions for the modern man. In a well-produced animation video, we learn that man is 1). Water proof, 2). Shock proof and 3). Our skin needs to ...
The Full Story -
Sometimes products can serve as marketing. Take Diet Coke and its’ new sleek aluminum bottle. It inspired Ogilvy Paris to create the following video concept. We think it is quite brilliant.
The Full Story -
Bank of America was one of the financial institutions classified as “Too Big to Fail” and given federal bailouts to keep it afloat. The company is one of a handful of organizations ...
The Full Story
-
Men's grooming is becoming more and more of "a thing" on the marketing landscape. In the latest campaign from Philips Norelco, they do a great job at demonstrating the affect of ...
The Full Story -
When you are the underdog, sometimes it is hard to catch people’s attention. And the Nokia Lumia Windows Phone is definitely the underdog (even Blackberry seems to be getting more attention ...
The Full Story -
The Apple iPhone changed the way we communicate. It gave us easy access to friends, loved-ones and business associates through email, text, photos and social media…oh, and it has a phone ...
The Full Story -
Land Rover has created one of my favorite types of car commercials—an ad without a shot of the car. We are to imagine the tumbling men to be a delicate but ...
The Full Story -
Pepsi NEXT is targeted at guys who don’t want to drink a “diet” drink, but also don’t want to drink all that sugar that’s in regular Pepsi. And now ...
The Full Story
Even more
-
The Marketeer
SXSW and Its Marketing Mission.
If it’s March it must be SXSW. The annual festival, ...
The Full Story -
Sponsor
-
The Marketeer
Oreo Separator Machine: A Man. A Plan. And Possibly a Hatchet.
Who knows who started it, but for decades, consumers have ...
The Full Story
-
The Marketeer
CAMPAIGN FRIDAY: Academy Awards Ads for Diet Coke and Hyundai--a Winner and a Flop.
The Grammy’s, the Super Bowl, and the Academy Awards are ...
The Full Story -
The Marketeer
FRIDAY FIVE-ORITE: Asics’ Pigeon Workout.
Part of Asics’ “Nothing but Next” campaign from ad agency ...
The Full Story -
Sponsor
-
The Eye Candy
The Five-Gest: From Wooden Bow Ties To Electric Motorcycles, Things You Shouldn't Have Missed.
This week's goodies are too good to miss. Check out ...
The Full Story -
The Marketeer
Budweiser Platinum is Trotting out Justin Timberlake for a Little Gen Y Cred.
Budweiser may have trotted out its Clydesdales (and Fleetwood Mac’s ...
The Full Story -
The Marketeer
Pitchman vs. Global Creative Director: Celebrities from Alicia Keys, and Marc Jacobs Commit to a New Type of Brand Endorsement.
There is a celebrity hierarchy in the marketing world when ...
The Full Story
