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CAMPAIGN FRIDAY: Global Zero Wants The World To Stand Together To Eliminate Nuclear Weapons
- June 14, 2013
- By David Allen Ibsen
- brands
- celebrities
- innovators
- disruptors
- marketing
- advertising
Today, there are 17,000 nuclear weapons on Earth. The organization Global Zero supports a step-by-step plan to eliminate all nuclear weapons by 2030. So does President Obama. So they use his ...
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From Fear to Leverage in Business
- June 05, 2013
- By Guest Author
- brands
- business
- marketing
We shook hands. Ryan looked down, shuffled his feet and said, “Thanks for coming. I’ve reserved a conference room…” and off we went. He seemed uncomfortable and I wondered what was ...
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George Carlin - advertising and bull shi*t
- May 31, 2013
- By David Allen Ibsen
- brands
- celebrities
- humor
- innovators
- marketing
- disruptors
- advertising
The legendary comedian George Carlin was nothing if not unfiltered. Carlin was noted for his black humor and for discussing taboo topics. He’s perhaps best known for "Seven Dirty Words" routine ...
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The Coca-Cola Sharing Can
- May 29, 2013
- By David Allen Ibsen
- brands
- advertising
- innovators
- disruptors
- marketing
A new Coke can concept from the minds of the cola company’s ad agencies Ogilvy & Mather Singapore and Ogilvy & Mather France is really quite brilliant. Marketed as a great way to ...
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Diet Coke Designs a "Slender Vender"
- May 06, 2013
- By David Allen Ibsen
- brands
- advertising
- innovators
- disruptors
- marketing
Sometimes products can serve as marketing. Take Diet Coke and its’ new sleek aluminum bottle. It inspired Ogilvy Paris to create the following video concept. We think it is quite brilliant.
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Kmart Wants me to Ship My Pants.
- April 23, 2013
- By David Allen Ibsen
- brands
- advertising
- fashion
Sometimes a little stunt is needed to gain attention and to help change a brand’s tarnished image. Kmart is one of those companies who needs a bit of a jolt. And ...
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In the Midst of Tragedy, Scream at Brands.
- April 17, 2013
- By Derek Gordon
- brands
- trends
- marketing
Monday’s horrific act of terror at the finish line of the Boston Marathon produced an appropriate collective shudder across Facebook and Twitter. As people absorbed the news and expressed feelings of ...
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USDA Approves Beef and Pork Re-branding. Bye-Bye Pork Butt.
- April 15, 2013
- By David Allen Ibsen
- brands
- food
- trends
- innovators
- disruptors
- marketing
Apparently, the National Pork Board, and the Beef Checkoff Program (yes, these are real organizations) have received approval from the USDA to update the names of meat. Deciding that the naming conventions ...
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Starbucks Gets New Baked Goods Delivery From La Boulange.
- April 12, 2013
- By David Allen Ibsen
- brands
- food
- business
- hirings and firings
Starbucks has established itself as a great place to get coffee drinks, but it has struggled a bit when it comes to its baked goods. That may change once La Boulange starts ...
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Sauza Tequila Thinks You Should “Make it With A Lifeguard.”
- April 10, 2013
- By David Allen Ibsen
- brands
- sex sells
- advertising
- marketing
It was a year ago that Sauza Tequila launched a video that became a huge viral hit. It featured a kitten, a fireman and some tequila. This year as a follow-on to ...
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