The Five

There once was a time when women were portrayed exclusively by Madison Avenue as moms or wives (remember Mrs. Folgers who scolded wives for not giving their husbands a good cup of ...

The Wall Street Journal published a lot of ridiculous things today in a story about GM that are making me scratch my head, because the words make my brain itch. To wit ...

It might be a perfect time to air this commercial for ECHO Outdoor Power Equipment or the worst time to air it. You be the judge. In the aftermath of another "Underwear ...

Does drinking Gatorade help you get over the flu? A health group says a recent Gatorade ad featuring basketball legend Michael Jordan deceptively implies the drink helped him hydrate while suffering from ...

Twitter, Path, Square, Airbnb—what do all these multimillion-dollar companies have in common? All the CEO’s are designers. In the last 20 years, branding has become one of the most important ...

Whether it's for soda, cable TV, clothing, makeup or burgers, there is something that translates well in how Sophia Vigara showcases a brand's product as a company spokesperson. Despite a ...

Kellogg’s plans to sweeten its’ brand offering with a touch of salt in 2012. Their newest property is the recently purchased Pringles flagship, and the buy represents Kellogg’s effort to ...

Bugatti asks "Do I meet your wildest dreams?" The French car manufacturer was founded in 1909 and is known for its high-performance automobiles first designed by Italian-born Ettore Bugatti who considered himself ...

Iconic eyewear brand Ray-Ban has been creating marketing under the tagline “Never Hide” for the past five years. Now, as part of their 75th anniversary, new ads showcase those who have ...