The Five

environment

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To ward-off another bag riot, Frito-Lay discovered a rubbery adhesive that softens the deafening sound of the SunChips biodegradable bag
- February 25, 2011
- By David Allen Ibsen
- packaging
- marketing
- technology
- environment
This past August, we posted about the louder-than-a-freight-train biodegradable SunChips bags. In SunChip's quest to be green, they forgot about the customer experience, and reportedly saw an 11% drop in sales ...
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With EcoAds, CBS is handing out a digital green leaf seal of approval
- January 11, 2011
- By David Allen Ibsen
- television
- environment
Remember the Good Housekeeping Seal of Approval? Well, CBS has created a variation on this theme by stamping a digital green leaf insignia onto ads that feature products whose companies are backing ...
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