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Abercrombie & Fitch has a very specific brand image, and target audience. You can see it in their marketing, and in their clothes. And, CEO Michael Jeffries clearly articulated that brand image in ...
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The DC 9-32 aircraft that has served as Air Force One for U.S. presidents from Gerald Ford to George W. Bush can be yours for as little as $50,000.Former ...
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It happens. The job that was supposed to work out well, doesn’t. You parachute out of that job to take another that is not on the road map to a successful ...
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Does the energy drink Monster market caffeine-loaded drinks to young consumers? And is this OK? Those are the questions being posed by the Food and Drug Administration who is investigating the affects ...
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Bank of America was one of the financial institutions classified as “Too Big to Fail” and given federal bailouts to keep it afloat. The company is one of a handful of organizations ...
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What we do for a living is often seen as a reflection of social stature. Pride can often play a key role in deciding what job we accept, what title we’re ...
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MarketWatch, a Dow Jones-owned website that should know better, published an article a little while ago called “The world's worst investors”, chock full of terrible, terrible advice. Which doesn't bother ...
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Live from Yahoo! It’s Saturday Night! Yahoo! has just announced that it acquired the exclusive rights to classic clips of “Saturday Night Live” from 1975 through 2012, effective in September. It ...
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There are boats to rock, and boat rockers needed to rock them. Are you one of them? Avoiding questioning existing conditions in a dynamic, changing world is a recipe for mediocrity if ...
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The Fresh & Easy grocery store chain grew to 200 stores and 5,000 employees in the U.S. before it’s British parent company Tesco decided to pull the plug. The stores ...
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Even more
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The Boardroom
From the Frito Pie to Taco Bell’s Doritos Locos Tacos—if you’ve got the munchies, we’ve got the meal.
Last month, RockyMcG and I traveled to Santa Fe, New ...
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Sponsor
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The Marketeer
Big Fat Gypsy Weddings: "Bigger. Fatter. Gypsier." Racist? Offensive to Gypsies?
An advertising campaign in the U.K. has raised the ire ...
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The Boardroom
The Trouble with Recruiters
There is trouble in recruiter-land. Talk to any in-house recruiter ...
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The Boardroom
Pepsi shifting from the tail of the portfolio to the core of the portfolio--boosts marketing by $600 million and lays off 3% of workforce
In recent years, PepsiCo has diversified its portfolio of beverage ...
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Sponsor
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The Boardroom
In-N-Out fighting counterfeit Double-Doubles in China
For decades, China has been a hotbed of counterfeit, black ...
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The Boardroom
Say Goodbye to the Walmart Greeters
For over 30 years, Walmart has hired "People Greeters" to ...
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The In-Crowd
Alaska Airlines puts an end to lifting passenger's spirits, as they stop handing out prayer cards onboard
For those who travel up and down the West Coast, ...
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