The Five

First there was Jennifer Lopez introducing the Fiat 500 to buyers in the United States, then it was a controversial spot during the Super Bowl titled "Seduction," and now Charlie Sheen lends ...

The AMC hit show "Mad Men" is about to release a new season of shows after a 17-month hiatus. So, count on a lot of Mad-Men-Madness to be hitting the promotional aisles ...

The Daily Mail is reporting that Sir Paul McCartney will appear in the next season of the AMC drama Mad Men. We suspect that Sir Paul is a little long in the ...

My mentor, David Ogilvy, preached that “if you truly want to understand a client’s business, you must walk in the customer’s shoes.”

To mark the company's centennial, L.L. Bean has driving a giant hunting boot across the country. Well, not a real hunting boot exactly, it is a truck designed to look ...

Bruce Silverman 0 0 2012-01-07T00:53:00Z 2012-01-07T00:53:00Z 1 772 4405 5 Meetings Before Lunch 36 10 5167 14.0 Normal 0 false false false EN-US JA X-NONE

THE MARKETEER balances art and science, wit and wisdom, and the will of the exec staff verses the needs of the consumer. THE MARKETEER is a fan of the designer, the copywriter, the brand ambassador, the media buyer, the researcher and the strategist.

The folks at the Ayzenberg Group have a tradition of creating holiday video greetings. The agency, who specializes in youth marketing seems to have a thing for fruitcake and beefcake...  

NBC has announced that it will stream the 2012 Super Bowl online as well as the network's other postseason games. Digital viewers can select camera angles and pull up game stats ...

Burger King is whopping mad is upset about a McDonald's television spot that ran in Germany. It seems it crossed the lines of competitive fair play by being what Burger King ...