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Most businesses are taking advantage of social media channels to create buzz about themselves, their brands and their products and services. According to a 2012 survey by small business online community Manta ...
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Abercrombie & Fitch has a very specific brand image, and target audience. You can see it in their marketing, and in their clothes. And, CEO Michael Jeffries clearly articulated that brand image in ...
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We’ve all had days when tightly capped bottles of Coca-Cola have worn our poor wrists down, and we typically need a stronger gender to open these bottles for us (males…duh ...
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This article is from a series of thought pieces called 10 x 10 which highlights new approaches and ways of thinking about varying industry challenges, needs, and trends. You can read the ...
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Before there were words, texts or tweets, there was body language, and dance—the ability to speak with our bodies. The Puma Dance Dictionary is a new language of dance created to ...
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Does the energy drink Monster market caffeine-loaded drinks to young consumers? And is this OK? Those are the questions being posed by the Food and Drug Administration who is investigating the affects ...
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Sometimes products can serve as marketing. Take Diet Coke and its’ new sleek aluminum bottle. It inspired Ogilvy Paris to create the following video concept. We think it is quite brilliant.
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Sex. Pornography. Prostitution. These are typically taboo topics of discussion in society. Still, “Sex” is the top word searched on the Internet, and billions of dollars are generated online from sex-related services ...
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Electronics Giant LG decided to play a little marketing prank in a public restroom to show off its new LG IPS 21:9 UltraWide monitors. They placed LG monitors above the men ...
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Monday’s horrific act of terror at the finish line of the Boston Marathon produced an appropriate collective shudder across Facebook and Twitter. As people absorbed the news and expressed feelings of ...
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Even more
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The Marketeer
USDA Approves Beef and Pork Re-branding. Bye-Bye Pork Butt.
Deciding that the naming conventions of beef and pork had ...
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The Marketeer
Justin Bieber Promotes the BillMyParents Debit Card. Really?
In 2010, the Kardasian sisters--Kim, Khloe and Kourtney crashed and ...
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The Marketeer
Sauza Tequila Thinks You Should “Make it With A Lifeguard.”
It was a year ago that Sauza Tequila launched a ...
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The Boardroom
Aaron Schwartz of Modify Watches: What I'm Obsessed With
We all have certain things in life that drive us ...
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The Eye Candy
Menswear Dog is One Stylish Dog Blog.
Bodhi, a 3-year old Shiba Inu, is one dapper dog. ...
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The Marketeer
Are You a Good Meme or A Bad Meme (and Does it Matter)?
When a juicy Internet meme explodes, it’s that topic you ...
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The Idealist
Unerdwear: Underwear Dreamed Up By Nerds, For Nerds.
According to research, 93% of nerds reported “visable increase” in ...
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