marketing—THE FIVE- At the intersection of creativity and commerce- THE FIVE

marketing

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The Shops at Target announce the next set of boutiques to head into the big box.
- May 18, 2012
- By David Allen Ibsen
- fashion
- hirings and firings
- marketing
It seems like only last week that The Shops at Target were introduced (it was), and the retailer has already announced its new group of Main Street-style boutique stores-within-its-stores. The new wave ...
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Please Stop Photoshopping Celebrity Spokespeople. Jennifer Aniston for Smartwater is the latest victim.
- May 16, 2012
- By David Allen Ibsen
- hollywood
- advertising
- celebrities
- marketing
I've said it before, and I'll say it again. Dear advertisers: Please stop photoshopping spokespeople within an inch of their celebrity. You paid all that money to have that celebrity ...
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The Post-Niche Age: Gap, JC Penney, and Ray-Ban advertising mirrors society.
- May 16, 2012
- By David Allen Ibsen
- marketing
- trend
- cultures
- advertising
- brands
- generation y
There once was a time when women were portrayed exclusively by Madison Avenue as moms or wives (remember Mrs. Folgers who scolded wives for not giving their husbands a good cup of ...
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GM Crashes a Camaro into Facebook Ahead of IPO
- May 15, 2012
- By Matt Van Hoven
- trends
- advertising
- brands
- automobile
- marketing
The Wall Street Journal published a lot of ridiculous things today in a story about GM that are making me scratch my head, because the words make my brain itch. To wit ...
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Giving Up Your Data Porn Addiction
- May 15, 2012
- By Derek Gordon
- trends
- marketing
- technology
There’s a lot of data out there. A lot. And if you’re a marketing professional, you very likely see huge PowerPoint decks and Excel spreadsheets filled with charts, graphs and ...
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Underwear Bomb Plots and ECHO Chainsaws--A TSA Nightmare and a Questionable Ad.
- May 12, 2012
- By David Allen Ibsen
- advertising
- brands
- marketing
It might be a perfect time to air this commercial for ECHO Outdoor Power Equipment or the worst time to air it. You be the judge. In the aftermath of another "Underwear ...
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San Francisco's Del Popolo: A mobile pizzeria made from a transatlantic shipping container.
- May 11, 2012
- By David Allen Ibsen
- food
- hirings and firings
- marketing
In what could possibly be the largest food truck around, the folks at Del Popolo have fashioned a mobile pizzeria committed to creating rustic Neopolitan-inspired pizza using ingredients sourced from small, generational ...
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Does Gatorade fuel relief from the flu? A Michael Jordan ad is put into question.
- May 10, 2012
- By David Allen Ibsen
- celebrities
- hirings and firings
- marketing
- hollywood
- advertising
- brands
Does drinking Gatorade help you get over the flu? A health group says a recent Gatorade ad featuring basketball legend Michael Jordan deceptively implies the drink helped him hydrate while suffering from ...
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The Volkswagen Hover Car: A Flying Two-Seater
- May 09, 2012
- By David Allen Ibsen
- trends
- brands
- automobile
- marketing
The Volkswagen hover car was recently shown at the 2012 Beijing Auto Show. It’s part of the "People's Car Project" in China, which crowd-sources design ideas for Volkswagen's model ...
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Land Rover’s 50-Day, 8000-Mile "Journey of Discovery" from Birmingham to Beijing
- May 09, 2012
- By David Allen Ibsen
- automobile
- marketing
Land Rover took out a team of four vehicles on a “50-day Journey of Discovery” from Birmingham, UK to Beijing—that’s a trek across 13 countries, and 8,000 miles. The ...
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