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We’ve all had days when tightly capped bottles of Coca-Cola have worn our poor wrists down, and we typically need a stronger gender to open these bottles for us (males…duh ...
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This article is from a series of thought pieces called 10 x 10 which highlights new approaches and ways of thinking about varying industry challenges, needs, and trends. You can read the ...
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Before there were words, texts or tweets, there was body language, and dance—the ability to speak with our bodies. The Puma Dance Dictionary is a new language of dance created to ...
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Does the energy drink Monster market caffeine-loaded drinks to young consumers? And is this OK? Those are the questions being posed by the Food and Drug Administration who is investigating the affects ...
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Sometimes products can serve as marketing. Take Diet Coke and its’ new sleek aluminum bottle. It inspired Ogilvy Paris to create the following video concept. We think it is quite brilliant.
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Sex. Pornography. Prostitution. These are typically taboo topics of discussion in society. Still, “Sex” is the top word searched on the Internet, and billions of dollars are generated online from sex-related services ...
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Electronics Giant LG decided to play a little marketing prank in a public restroom to show off its new LG IPS 21:9 UltraWide monitors. They placed LG monitors above the men ...
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Monday’s horrific act of terror at the finish line of the Boston Marathon produced an appropriate collective shudder across Facebook and Twitter. As people absorbed the news and expressed feelings of ...
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Apparently, the National Pork Board, and the Beef Checkoff Program (yes, these are real organizations) have received approval from the USDA to update the names of meat. Deciding that the naming conventions ...
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In 2010, the Kardasian sisters--Kim, Khloe and Kourtney crashed and burned by putting their name on a prepaid MasterCard-branded card that carried "outrageous" fees. The card was a black-eye to the Kardasian ...
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Even more
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The Marketeer
Paul McCartney to step on to the set of Mad Men
The Daily Mail is reporting that Sir Paul McCartney will appear ...
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Sponsor
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The Marketeer
Kanon Organic Vodka is toasting New York Fashion Week via Instagram
Kanon Organic Vodka is a sustainabiliy produced and organic vodka ...
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The Boardroom
Pepsi shifting from the tail of the portfolio to the core of the portfolio--boosts marketing by $600 million and lays off 3% of workforce
In recent years, PepsiCo has diversified its portfolio of beverage ...
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The Marketeer
Where We're Going, We Don't Need (Wet) Roads
Professional driver, closed course. How many times have you seen ...
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Sponsor
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The Marketeer
Piers Morgan--CNN host, America's Got Talent Judge, and bare-chested spokesperson for a men's fragrance
Piers Morgan has had a pin-ball game type of career. ...
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The Marketeer
Flying People in New York City: A marketing scheme takes flight.
Three human shaped RC planes were flown around New York ...
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The In-Crowd
Why Not Be The CMO of Everyone?
Much of my work with big companies and start-ups these ...
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