promotions—THE FIVE- At the intersection of creativity and commerce- THE FIVE

promotions

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The Next BIG Small Brand
- January 07, 2012
- By David Allen Ibsen
- promotions
- brands
The Next BIG Small Brand is a contest awarding small food businesses with branding, design, and marketing services. For the past two years, the contest has been focused on New York, but ...
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Print Magazine opens America's National Design Competition to art directors, designers, illustrators, photographers, and typographers
- January 05, 2012
- By David Allen Ibsen
- promotions
- design
- art
Print Magazine and F+W Media’s 2012 Regional Design Annual has announced its all for entries to it's America ’s National Design Competition. The RDA, now in its 32nd year ...
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Santa Paws is coming to a Kimpton Hotel near you...it's paw-tastic
- December 07, 2011
- By David Allen Ibsen
- promotions
- trends
- marketing
- business
- holidays
- brands
Kimpton Hotels is known for their dog-friendly guest policy. And now, they've found a new way to get pets and their owners into a holiday mood (and to spread a little ...
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Lady Gaga and Starbucks team up for a Venti promotion
- May 22, 2011
- By David Allen Ibsen
- promotions
- celebrity
- marketing
Starbucks wants to reach out to younger customers; and Lady Gaga wants to expand her Madonna-esque brand empire; so, the two have paired-up. Starbucks will host a Gaga-themed scavenger hunt across its ...
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Foursquare is helping consumers save on gasoline
- May 12, 2011
- By David Allen Ibsen
- promotions
- leaders
- marketing
- disruptors
- start-ups
- entrepreneurs
Check-in to a Murphy USA service station in the Midwest or South on Foursquare, and receive $2 off a $20 gas purchase. Playing to consumer's anxiety of high gas prices, and ...
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Hertz introduces a new animated mascot named Horatio.
- May 08, 2011
- By David Allen Ibsen
- promotions
- brands
- marketing
Pilsbury has their Doughboy. And of course, there's Tony the Tiger, the Kool-Aid Man, the Aflac duck and Mr. Clean. Now, Hertz is introducing "Horatio," an animated dashboard mascot. Like the ...
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Kilted: Men in Kilts is fusing fantasy, fashion and window washing
- April 22, 2011
- By David Allen Ibsen
- promotions
- leaders
- marketing
- disruptors
- start-ups
- entrepreneurs
Movies, TV, and advertisers have done much to promote the sexual fantasy and masculine energy around window washers. Second only to "the pool boy," a physically fit, daredevil of a man straddling ...
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Denny's Baconalia is a bacon-lover's ultimate fantasy. All the way down to the bacon-scented mobile app.
- April 01, 2011
- By David Allen Ibsen
- promotions
- brands
- marketing
It is April Fool's Day, so when I heard that Denny's had a new menu and camppaign called "Baconalia," I thought for sure I was trying to be taken for ...
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Tommy Hilfiger to create preppy pop-up stores around the globe
- March 22, 2011
- By David Allen Ibsen
- promotions
- brands
- leaders
Tommy Hilfiger is loving the resurgence in popularity of the preppy-look. And the brand is going on the road (in a very 21st Century way) to show off their excitement. The company ...
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What's Old is New Again: Pepsi and Mountain Dew do a Throwback
- March 11, 2011
- By David Allen Ibsen
- promotions
- mad ave
- marketing
PepsiCo has just announced that it is returning to yesteryear, adding real sugar (instead of high-fructose corn syrup) and pouring its bubbly substances into retro-designed cans from the 1960's and 1980 ...
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