social media—THE FIVE- At the intersection of creativity and commerce- THE FIVE

social media

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How Are You Going to Connect With Your Customers?
- May 08, 2012
- By Bolivar J. Bueno
- trends
- social media
- marketing
- technology
There was an article in AdAge recently that detailed ten unexpected media placements. It’s a funny story, with tales of advertising on manhole covers and the soles of shoes. Billboard Magazine ...
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Facebook Introduces New Instagram Filters
- April 15, 2012
- By David Allen Ibsen
- social media
- social
- hirings and firings
- technology
- fun
Since the announcement that Facebook is acquring social photo app Instagram for $1 billion (cue clip of Dr. Evil) there has been much speculation on how the deal might change both company ...
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Use Social Curation to Build Your Brand Presence
- April 13, 2012
- By Robert Egert
- brands
- social media
- social
- cultures
In today’s media-saturated world consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become ...
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Two Old Birds Tweet about Kraft Macaroni & Cheese. Say hello to Frankie and Dottie.
- April 12, 2012
- By David Allen Ibsen
- brands
- social media
- social
- marketing
To celebrate the 75th anniversary of Kraft Macaroni & Cheese, the company signed up two spokeswomen who were around when the brand first started. Frankie, aged 87, and Dottie, a young 86 ...
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Infamy vs. Privacy
- April 10, 2012
- By Rocky McGredy
- trends
- generation y
- social media
It starts like this: someone you know posts something on America’s favorite social network, people respond within the social sphere but things get a little out of hand, and all of ...
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Telling A Brand Story Through Transmedia
- March 30, 2012
- By Derek Gordon
- trends
- brands
- social media
- marketing
Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely ...
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How Can You Learn From Gen Y’s New Claim To Fame?
- March 27, 2012
- By Jessica Sanders
- generation y
- social media
Gen Y has been called a lot of things including digital natives, generation me, and entrepreneurs; all of which are true, and catalysts to their fame. When it comes to business, Gen ...
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Belvedere Vodka rape ad—frat-boy humor leaves a sour taste.
- March 25, 2012
- By David Allen Ibsen
- brands
- social media
- sex sells
- hirings and firings
Sometimes social media campaigns can get out of hand. Really out of hand. Belvedere Vodka, which has over 10,000 Twitter followers and nearly one million Facebook fans may have seriously alienated ...
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The Cult of Eff -or- Bearing Facebook's Existential Weight
- March 22, 2012
- By Jeff Miller
- innovators
- social media
- social
- technology
- disruptors
Sleepless. It's two in the morning. My 5-year-old daughter has been in school exactly one week, and she's already brought home a lovely collection of drawings, handwriting worksheets, and the ...
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Guy Kawasaki On The Wonders Of Google+
- March 19, 2012
- By Derek Gordon
- trends
- social media
- innovators
- marketing
- disruptors
- technology
- start-ups
When I was at SXSWi, I got to see Guy Kawasaki interview Google’s Vic Gundotra, who’s responsible for Google+ -- Google’s comprehensive new social layer that integrates all of Google ...
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