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You may have heard of the most recent meme, Texts from Hillary (TFH). The concept was simple: photos of U.S. Secretary of State Hillary Clinton, wearing a pair of Jackie Kennedyesque ...
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In today’s media-saturated world consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become ...
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To celebrate the 75th anniversary of Kraft Macaroni & Cheese, the company signed up two spokeswomen who were around when the brand first started. Frankie, aged 87, and Dottie, a young 86 ...
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In the digital language of emoticons and LOL acronyms, hashtags are now solidly embedded as a cultural shorthand—something akin to “quotes” around a topic or idea. Created by Chris Messina in ...
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Hi. I've missed you. I've missed everyone the past couple of weeks. That happens with product launches – especially when you're out to build a valuable brand, not just an ...
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The Idealist
THE FIVE SCOOP: “DAPPR” is figuring out what guys want, and bringing it to them in a really cool way.
Men’s lifestyle products—from neckties and oxfords; to boutique liquor brands ...
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Marketing in a Lean Start-Up
What comes to mind when you think about being a lean ...
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The Idealist
The Cult of Eff -or- Bearing Facebook's Existential Weight
It's two in the morning. My 5-year-old daughter has been ...
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The Idealist
THE FIVE-SCOOP: TastemakerX is the taste graph for music fans
Imagine fantasy football for music. You knew it was coming, ...
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The Idealist
THE FIVE-SCOOP: Caterina Fake and Pinwheel
You may know Caterina Fake for creating photo-sharing site Flickr, ...
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The Idealist
Power of innovation on full display at SXSW
I was at SXSW in Austin this last week -- ...
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The Marketeer
Should advertisers boycott "I Just Want My Pants Back?"
The Parents Television Council is a socially conservative organization who ...
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social
INFOGRAPHIC: Sitting Pretty--the Facebook IPO
Courtesy of: Schools.com
The Full StoryFacebook Isn't Cool Anymore, But Millennials Still Rely On The Site
Editor's note: This article is written by Melanie Shreffler--Editor-in-Chief of YPulse, a youth market research firm. Facebook’s IPO is just around the corner, putting a fresh focus on the ...
The Full Story"The Most Awkward Mark Zuckerberg Moments"
From the folks at Ranker.com: Mark Zuckerberg is one of the most successful people in America but the fame that has come with his success has revealed that he also is ...
The Full StoryOreo Cookie's Breastfeeding Baby is tempted by "Milk's Favorite Cookie"
Kraft Foods created a poster featuring a breastfeeding baby being tempted by an Oreo Cookie. The “ad” with the headline “Milk’s Favorite Cookie” has had a viral affect despite the fact ...
The Full StoryFacebook Introduces New Instagram Filters
Since the announcement that Facebook is acquring social photo app Instagram for $1 billion (cue clip of Dr. Evil) there has been much speculation on how the deal might change both company ...
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