The Five

There was a time in advertising when the television networks would sell advertisers "exclusive" rights to programs, blocking their competitors from advertising right next to their ads. You could buy program exclusives ...

There seem to be a couple of trends among Super Bowl advertisers this year that have got us brimming with anticipation for Sunday's big advertising-fest...uh, I mean "big game." More ...

Branding guru Jim Stengel discusses why Super Bowl advertising is vital for companies looking to establish their brand--via this AOL video.

In 2008, Jerry Seinfeld famously flopped in his ad campaign with Bill Gates for Microsoft. Now he returns at this year's Super Bowl, hawking for Acura. Jerry's is so excited ...

Televised sporting events and entertainment awards shows are the last big forum for spectacle-type advertising. Advertisers are given permission—and are actually expected, to go over the top, and deliver ads that ...

bow-bow-chik-chika-chika Maybe you've seen it--a very grown up (salt and pepper hair and all) Ferris Bueller (aka Matthew Broderick) in a 10 second spot zipping across the Internet. Some have guessed ...

The Coca-Cola polar bears are back, and ready for the Super Bowl. They're won't just be starring in ads during the game, they'll be watching the game via an ...

During last year’s Super Bowl, Volkswagen scored a huge hit with an ad starring a young boy dressed as Vader trying to employ the mythical powers of The Force around his ...

THE MARKETEER balances art and science, wit and wisdom, and the will of the exec staff verses the needs of the consumer. THE MARKETEER is a fan of the designer, the copywriter, the brand ambassador, the media buyer, the researcher and the strategist.