5 start-ups before lunch: Badgeville turns visitors into loyal fans

Badgeville is a social rewards and analytics platform.

Loyalty programs have been around for decades. Frequent flyer programs, travel and hotel rewards and points programs are ubiquitous among the big travel and retail players.

But imagine the ability for ANY online publisher to reward their fan base/readership in the same way.

Badgeville allows businesses to create a brand-customized loyalty program which could have the same affect as the big-guy programs--of increasing loyalty, traffic, word-of-mouth, and even Super Fans.

The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement.

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