A Whopper of a new idea at Burger King: Salads, Wraps, and Breakfast Burritos--Oh my.

Burger King is trying something new with its menu.

On the horizon, three new Garden Fresh Salads, Chicken Strips, Crispy Chicken Snack Wraps, and even a Southwestern Burrito.

The new menu items are Burger King's way of try to catch back up with the other fast food burger joints after a disasterous strategy of catering to young men who they called their "Super Fans"--avid fans who ate at Burger King five times a week--until the recession hit. Last month, BK lost its position as the second biggest burger chain in the U.S. to Wendy's (McDonald's is still far and away the #1 chain.) 

So, now it is time to get back to the broader audience demographic, and broaders their menu offerings.

Consumers will start to see Chicken BLT's, Chicken, Apple & Cranberry, and Crisp Chicken Caesar salads being tested in markets across the country. 

Coming onto the breakfast menu are Southwestern Burritos with sausage, cheese, hash-brown nuggets and egg, and snack-wrap size Sausage Burritos. The breakfast menu will also include baked-on-premise Cinnabon buns.

They're even going to offer their signature Whopper burger during the morning breakfast rush.

This sounds like a Whopper of an idea.

Source: Burger Business

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