Antonio Federici's "Immaculately conceived" ice cream ad features a pregnant nun

Last year, the UK's official advertising watchdog banned an ad campaign by Antonio Federici ice cream featuring a young nun and priest about to share a kiss. The Advertising Standards Authority said that the ad was offensive to Catholics.

Apparently not detered by the ban, the Italian ice-cream maker has created another ad feturing a nun.

I guess you could call this ad "next in the series" because that near kiss has apparently led to the nun being pregnant. The headline reads: "Immaculately conceived"

As one would expect, this ad has been banned as well.

The guardian reports that the use of religious imagery was in part because of the company's commitment to ice-cream and in part "to comment on and question, using satire and gentle humour, the relevance and hypocrisy of religion and the attitudes of the church to social issues".

However, the ASA said the use of a pregnant nun and the reference to immaculate conception was "likely to be seen as a distortion and mockery of the beliefs of Roman Catholics".

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