Levi Strauss & Co.has a new global Chief Marketing Officer.
Rebecca Van Dyck was most recently with Apple, leading global marketing campaigns for the iPhone and iPad.
Before Apple, she spent a dozen years at ad agency Wieden + Kennedy where she worked on Nike's "Just Do It" advertising campaign.
As global CMO of the Levi's brand, Van Dyck will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.
"Becca is a world-class marketer whose deep understanding of consumer behavior and innovative approach to engaging with consumers will help take the Levi's brand to the next level," said Robert Hanson, president of the global Levi's brand. "Her proven success in creating and managing consistent and disciplined marketing experiences across diverse geographies and cultures will be a tremendous asset."
Bringing a little Apple-culture into Levi's sounds like a good plan. The iconic but somewhat tarnished brand sells products through a combination of chain retailers, department stores, online sites, and franchised and company-owned stores. If a little bit of of Apple's retail strategy, mixed with their dedication to customer-delivery could be brought to Levi's--that would be a good thing.
Source: Press Release