Hoping to continue gobbling up the growing Indie-business sector, Apple has just announced the launch of small business consulting services.
As more and more small and emerging businesses set-up shop with the cadre of Apple products--from the iPhone and iPad to the new MacBook Pro, Apple wants to service them the way they service individuals--with personal, in-person care.
The one-on-one, on-demand in-store service of the Genius Bar and Apple Care have helped Apple's retail strategy be a model of personal care, with a strong brand building halo effect.
The new business program is called "Joint Venture."
Teams pay a set-fee (concierge-style) for on-demand set-up/device configuration, training and info-tech support. Genius Bar support via in-person or phone is included.
Expanding their retail-strategy, Joint Venture the Apple Store network as a small-business's home base for help and training, although Apple is setting up a dedicated Joint Venture web environment for customers as well.
Seems like a smart plan to expand their retail strategy--the melding of online conveinience and high-touch in-store care.