The iconic startup sound of an Apple computer is as well known as a phone ringtone, a car alarm or NBC’s chimes. And that couple of seconds of sound is now trademarked in the United States.
Call it an audio mark.
Curiously, Apple filed the trademark application only last June, even though the sound has been around for years. The startup sound hasn’t changed since its last iteration in 1997, reportedly because Steve Jobs was so enamored of it. The audio mark is credited to Apple programmer Jim Reekes.
The famous sounds of Intel and Microsoft have been trademarked in the past, but this appears to be the first time Apple is trademarking a sound.