Starbucks has been under a lot of pressure lately.
The Great Recession really shot a hole in an already shaking business plan. But with the help of Howard Schultz and some smart strategic planning, they seem to be getting themselves back on track.
But one of the last things you'd expect the company to have to deal with is its position on gun-control.
Apparently, some gun-owning enthusiasts are exercising their rights by openly bringing guns into Starbucks stores, forcing Starbucks to take a position. You see, in some states, citizens have the right to openly carry firearms--even when ordering a non-fat Venti Frappuccino.
(via NPR) Even in some "open carry" states, businesses are allowed to ban guns in their stores. And some have, creating political confrontations with gun owners. But Starbucks, the largest chain targeted, has refused to take the bait, saying in a statement this month that it follows state and local laws and has its own safety measures in its stores.
Allowing guns in its stores has raised some eyebrows, as the policy seems to go counter to brand perception. Opponents of gun control targeted Starbucks to test they're ability to bear arms based on Starbucks ubiquitous brand, and its reputation as a high-end "Left Coast" brand.
An online petition against Starbucks policy has been started by the Brady Campaign to Prevent Gun Violence, urging supporters to demand that Starbucks declare its coffeehouses "gun-free zones." On the other side, gun enthusiasts have organized parades of dozens of gun owners walking into restaurants with their firearms proudly at their sides.
Source: NPR/AP