"Bonsoir, I've been expecting you."
Rumors are beginning to swirl around a new iPhone app that helps consumers save and protect their passwords, stash away private pictures, and other sensitive information. It is one of the many applications, products and protections that are responding to the inevitable backlash of the openness of the social web.
"Ben the Bodyguard" has started a quiet launch effort that seems perfectly tied to a product who is, by-design, secretive.
So far, no massive press releases, blog posts, YouTube channels or promotional efforts--just a a really cool website to preview the product.
Check it out: Ben the Bodyguard