Mattel is taking advantage of a great opportunity to respond to consumer wishes. The toy company is launching a new Barbie doll who is bald, bringing the reality of cancer treatments to play.
The new “friend of Barbie” will be bald but come with wigs, hats, scarves and other fashion accessories "to provide girls with a traditional fashion play experience" Mattel spokesman Alan Hilowitz said.
The idea came from a group of moms suffering from cancer, and those who have children battling the disease. They created a Facebook campaign to bring the idea of producing a bald Barbie to Mattel’s attention.
The new doll reportedly will be distributed in the United States and Canada through the Children's Hospital Association and CureSearch for Children's Cancer to children's hospitals and other hospitals that treat children with cancer and by the National Alopecia Areata Foundation for children who face other causes of hair loss, according to Mattel.
Separately, MGA Entertainment, makers of Bratz and Moxie Girlz dolls, announced in February that it would be releasing six True Hope hairless dolls, available at Toys 'R' Us in June, with $1 from every sale being donated to City of Hope for cancer research.