Dell "looks elsewhere" for advertising creative currently assigned to Y&R San Francisco

About three years ago, the agency network WPP and the technology powerhouse Dell inked a multibillion-dollar marketing contract estimated to be worth $4.5 billion.

WPP immediately created a standalone business unit called Enfatico toservice Dell's marketing needs. The concept was quickly abandoned, spreading the account across WPP business units Y&R, Wunderman and Cohn & Wolfe.

And now, Dell is looking elsewhere for advertising creative for their consumer, small, medium and public businesses, currently handled by Y&R San Francisco and Wunderman units, although Y&R is being invited to defend the account in the review. Media is reportedly not impacted by the review, nor is PR.

"We're doing this because we think it's appropriate to continuously review our creative and we've previously talked about working outside of WPP" said Dell spokesman David Frink.

It should be noted that Y&R San Francisco also lost the 7Up brand account this week--after a 40 year relationship with the agency. Executive boots in San Francisco must be shaking in the house of Ray Rubicam and John Young this week.



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