Disney Buys Star Wars from George Lucas and Lucasfilm.

The Walt Disney Company has agreed to acquire George Lucas’ Lucasfilm in a $4 billion stock and cash transaction. 

Lucasfilm, owns the Star Wars franchise and businesses in live action film production, consumer products, animation, visual effects, and audio post production. Lucasfilm is headquartered in San Francisco, and operates under the names Lucasfilm Ltd., LucasArts, Industrial Light & Magic, and Skywalker Sound.

“For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next,” said George Lucas, Chairman and Chief Executive Officer of Lucasfilm. “It’s now time for me to pass Star Wars on to a new generation of filmmakers. I’ve always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.”

According to a release, Kathleen Kennedy, current Co-Chairman of Lucasfilm, will become President of Lucasfilm, reporting to Walt Disney Studios Chairman Alan Horn. Additionally she will serve as the brand manager for Star Wars, working directly with Disney’s global lines of business to build, further integrate, and maximize the value of this global franchise. Ms. Kennedy will serve as executive producer on new Star Wars feature films, with George Lucas serving as creative consultant. Star Wars Episode 7 is targeted for release in 2015, with more feature films expected to continue the Star Wars saga and grow the franchise well into the future.

The Lucasfilm acquisition follows Disney’s very successful acquisitions of Pixar and Marvel.

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