First Zagat, Now Frommer’s. Google Acquires Another Biggie in the Guidebook Category.

Back in September 2011, Google bought restaurant guidebook Zagat. And now it has acquired travel guidebook publisher Frommer’s. The publishing house John Wiley & Sons has had the title up for sale since March when it said it intended to sell Frommer's, because it no longer aligned with its long term strategies. Apparently guidebook content is part of Google’s long-term strategy to capture consumers as they browse the Web looking for recommendations and other information.

Frommer's was started in1957, when Arthur Frommer wrote a book of travel advice to Americans visiting Europe who wanted to spend $5 a day. Wiley acquired the Frommer's brand in 2001.

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