FOOD PORN: Carl’s Jr. Knows What Young Dude’s Hunger For.

I always say that a business doesn’t have to be for everybody—just for enough people to make it profitable. Fast-food chain Carl's Jr. is aiming towards young, hungry, dudes who aren’t paying close attention to fat content, calories or how much of a mess they make while eating. And within that target audience seem to have found a profitable niche for themselves within the fast food world.

In their marketing, Carl’s Jr. lure’s its clientele with supermodels like Kate Upton and Nina Agdal—scantily clad and gorgeously hungry as they eat a Western Bacon Cheeseburger or some other slurpy, messy, decadent mess on camera.

While there are more healthy options on the Carl’s Jr. menu—like salads and chicken sandwiches, it is what the Los Angeles Times calls a reputation as “sauce-soaked temples of caloric excess” that the chain is counting on to drive their business.

By example, the company sells 20 times more Western Bacon Cheeseburgers, with 740 calories apiece, than it does BBQ chicken sandwiches, which each have 390 calories. With locations in 42 states and 27 foreign countries, and revenue close to $4 billion, it seems the menu is satisfying to their audience.

While it is hard to tell if they sell more because they advertise them more, or vice-a-versa, the trend is clear—young, hungry, dudes who haven’t yet begun to think about heart disease, slowing metabolisms, diabetes and beer bellies rely on Carl’s Jr. to satisfy their hunger.

 

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