On the HBO series “Entourage,” the character “Turtle” played by Jerry Ferrara gets Mark Cuban to invest in a Mexican tequila called Avion, and actor “Vinnie Chase” played by Adrian Grenier signs on as an investor, and as the brand’s spokesperson. The idea is to take a small tequila brand from Mexico, and launch the brand in the U.S.
In a case of life imitating art, actor George Clooney is following in the footsteps of this fantasy concept.
Rande Gerber (this scenario’s “Turtle” and husband of Cindy Crawford) is partnering with actor George Clooney (“Vinnie Chase”) to launch their own brand of Mexican tequila. The tequila is called “Casamigos.”
"I don’t think we’re going to be following all the rules,” Gerber told 213 Nightlife. “We know we have a product we love and we drink, and other people will enjoy. The product speaks for itself.”