On the heals of announcing a $9.99-a-month subscription service to be added to its core advertising-supported business model, it appears that Hulu is reading itself to go public.
Hulu executives have begun talking to investment banks about pursuing an initial public offering as soon as this fall according to The New York Times.
It all makes sense, as the company appears to be getting its financial house in order, and needing to secure itself as the market leader.. The NYT reports that even though they had a lowly $100 million in revenue last year, they've already made that much in just the first half of this year.
While IPO's are good for investors, they're really good for consumers, as companies become tethered more closely to the bottom-line. We call that "thinking with your wallet."
Let's hope Hulu resists the temptation.
