The Italian's have a purest view of chocolate. They label only chocolate derived from cocoa butter as "pure."
The rest of the European Union is not so picky.
But now, as ordered by Europe's highest court, Italy can no longer distinquish chocolate as "pure" vs chocolate made from other vegetable fats.
Italian "pure chocolate" labelling runs "contrary to the system of denominations for products sold under Union law," the court said, saying any distinction for consumers had to be "neutral and objective."
The EU chocolate marketing law states that chocolate "may contain up to five percent vegetable fat other than cocoa butter," such as illepe, palm oil, sal, shea, kokum gurgi, mango kernels or copra oil.
Source: UK Independent