Kayak Docks at Priceline.

Only four months after selling itself on the public markets in an IPO, travel comparison-shopping/search aggregator Kayak has sold itself to travel booking service Priceline for $1.8 Billion.

In an industry where predictive analytics and online personalization is critical, Kayak provides Priceline a company of 180-employees with a large base of software engineers and data scientists.

Kayak makes money from both advertising placed on its website, and by referrals to online travel agencies like Priceline. So, with the deal, Priceline will be not only saving on some cost outlays, but it will also be generating revenue from its rivals like Expedia and Orbitz.

We think William Shatner would approve.

Source: WSJ.com

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