Kim, Kourtney and Khloe to launch "Kardashian Kollection" at Sears

With the embers still hot of their disasterous brand affiliation with MasterCard and the "Kardashian Kard," comes word of another "K" venture for the famous-for-being-famous sisters Kardashian.

Sears will launch the "Kardashian Kollection," a line featuring apparel, lingerie, shoes and accessories.

Kim, Kourtney and Khloe are "kollaborating" with Australian designer Bruno Schiavi on the line scheduled to hit 400 Sears stores in August, with analysts expect the collection to bring in $200-300 million in sales in its first year.

 "We've always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection," sister Kim is reported as saying.

Source: PopEater

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