Kraft Introduces 40 New Brand Extensions to Oscar Mayer, Miracle Whip, and More.

As the world frets over the fate of Twinkies and Ding Dongs, Kraft Foods Group is introducing 40 new products to satisfy our taste buds.

The new products are, in reality, brand extensions of existing products. Consumer Package Goods (CPG) companies are notorious for adding new flavor combinations and usage options to popular product lines. Kraft’s brand extensions add to the popular Miracle Whip, Philadelphia Cream Cheese, Planters, and Oscar Mayer brands, among others.

This marks the first comprehensive product launch announcement since Kraft became an independent public company in October. Kraft’s brand extensions are into four categories: Bold flavors; flexible eating patterns; simpler product recipes; and customization.

“We're seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavors,” says Barry Calpino, VP, breakthrough innovation for Kraft. “Culinary experimentation is ‘in,’ so everyone wants the flexibility to customize their food.”

Brand extensions include a Miracle Whip Dipping Sauces line; Spicy Jalapeno Philadelphia Cream Cheese; and new Jalapeno and Bacon flavors of Oscar Mayer Bologna. There are six new flavors of Crystal Light Liquid (Mango Passionfruit, Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Peach Bellini and Pomtini); and three new varieties of Planters NUT-rition Sustaining Energy Mix (Honey-Roasted Peanuts, Crunchy Honey Soy Clusters with Soy Protein, and Wholesome Roasted Almonds).

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