A month ago we posted the news that Martha Stewart Living Omnimedia had inked a deal to sell housewares at J.C. Penney. It sounded like a great deal for Penney's and MSLO, but it seems to have made Macy's feel like a jilted bride.
And there is nothing like a mega conclomerate's scorn.
Macy's is now suing MSLO in New York State Supreme Court claiming the deal with J.C. Penney violates the terms of an exclusive deal to sell MSLO products at its stores.
The J.C. Penney deal involves opening store-in-store Martha Stewart shops inside most of its stores beginning next year. MSLO products at Macy's are scattered througout their Home departments, and are a valuable draw for the retailer.
Let the mud-slinging begin.
Source: USA Today