Madonna, combining "hard body" and "eye candy," opens "Hard Candy Fitness" gym in Mexico City.

Pop star Madonna has opened a fitness club in Mexico City.

Hard Candy Fitness is named after her latest album (Hard Candy) and is, of course, a combination of "hard body" and "eye candy."

"It's a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow," The Material Girl said in a statement.

Madonna selected Mexico City as an out-of-the-way test market: "Our plan is to use Mexico as a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States," she said.

Source: PopEater

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