It has only been a couple of weeks since Madonna opened her first "Hard Candy" gym in Mexico City, but she's already announcing plans for a second fitness club--this time in Moscow.
The new club is scheduled to open in mid-March of 2011 and will be located near Red Square.
Madonna's brand goal is to create a workout environment that represents her personal health and fitness philosophy. The Hard Candy Fitness Centers will include programs "inspired by Madonna and her dance team", a Bike Studio as well as a Mind Body Studio, featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeira and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe and lavish locker rooms.
Madonna and her business partners are in the planning stages to open 10 additional Hard Candy locations in Brazil, Argentina, Europe and Asia.
Source: PR Newswire