Last May I posted about Martha Stewart's upcoming "MySpace for Women." Now, thanks to a tip by 5 Blog's "Ever Loyal Reader" we have the details of this venture.
It seems that "Marthapedia.com" is really the new name for Martha's new website which will be designed to encourage user-generated content and community. But, unlike social networking sites, it will be closely monitored for content, and seeded with instructional material from Martha.
From Advertising Age:
Martha Stewart, the paragon of expertise as content, is adopting the style of social media for her next website -- to be called "Marthapedia." But Ms. Stewart, who didn't get where she is by suggesting that the hoi polloi know more than she does, made clear that Marthapedia will not be so freewheeling as, say, Wikipedia. Editors at Martha Stewart Living Omnimedia will check to see if the public's ideas are better than their own, she said.
The site initially will be seeded with existing content from Martha Stewart Living Omnimedia, such as Martha Stewart's Homekeeping Handbook, but will open for information and suggestions from the public, Ms. Stewart told an Advertising Week audience this morning. "It will be a very interesting site," she said.
