McDonald's follows Starbucks and Jamba Juice into the oatmeal business

McDonald's truly is the Microsoft of fast food.

Never innovative, but quick to follow other's success and make them their own--both are 800 pound gorillas.

So it is no surprise that, eyeing the successful footsteps of Starbucks and Jamba Juice, McDonald's is rolling out Fruit & Maple Oatmeal to its more than 14,000 restaurants on January 3.

The oatmeal item is coming out of test marketing, and will be available all day long (taking a cue from IHOP). Served, with (290 calories) or without brown sugar (260 calories), the oatmeal is said to contain half a cup of fruit — red and green apples, dried cranberries, and golden and regular raisins and will sell for $1.99.

Starbucks has been serving its Perfect Oatmeal since 2008, and Jamba Juice has been mixing up Steel Cut Oatmeal since 2009.

Source: Nation's Restaurant News

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