McDonald's Happy Meal toys are in the crosshairs of consumer watchdog group

A couple of months ago, California's Santa Clara County passed an ordinance preventing McDonald's and other restaurants from including toys or other incentives appealing to children with the purchase of any meal deemed to be high in calories, saturated fat, sodium or sugar.

Now, The Center for Science in the Public Interest (CSPI) has filed notice of its intent to sue McDonald's through state courts if the chain continues to use toy giveaways in marketing Happy Meals. CSPI executive director Michael F. Jacobson stressed that "regardless of the nutritional quality of what's being sold, the practice of tempting kids with toys is inherently deceptive."

The consumer nutrition watchdog group contends that the practice constitutes "unfair and deceptive marketing, and is illegal under various state consumer protection laws."

While acknowleging that parents bear some responsibility for what their children consume, the watchdog group claims that "multibillion-dollar corporations make parents' job nearly impossible by giving away toys and bombarding kids with slick advertising."

Source: Marketing Daily
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