McDonald's has long been known as an avid defender of its trademark.
In fact, McDonald's has been criticized for its liberal use of the court system.
There was the McCoffee case, the McChina Wok Away suit, and the McMunchies trademark case (to name a few).
McDonald's contends it is merely protecting its corporate interests from undue attack.
But now, in a case of "you win some, you lose some," the owner of a small curry restaurant in Malaysia has won an eight-year trademark battle against the world's largest fast-food giant.
The restaurant, which was sued by McDonald's for use of its name which it claims it is short for "Malaysian Chicken Curry," (despite the logo that has a big "M", and little "c" like McDonald).
It is a blow to McDonald's who wanted sole rights to the use of the prefix "Mc" to protect its brand image, and fend off other attempts at McTrademark infringements.
The Malaysian High Court ruled Tuesday that the fast-food chain had no such exclusive rights and pay legal costs for the eight-year suit.
Source: Slashfood
