Men Out-Shop Women in Cyber Monday “Self-gifting”

A survey of more than 5,900 online buyers on Cyber Monday by the Bizrate Insight/Forrester Holiday Survey showed that 60 percent of men bought items for themselves. The survey is important as more holiday buying is shifting online—where men may feel more comfortable buying. Pllus, nearly half (45 percent) of the people surveyed checked “I shopped online instead of stores because there were better deals online.”

Only 44 percent of women bought for themselves.

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