Microsoft and NBC Reportedly headed for MSNBC.COM Divorce.

In 1996, the cable channel MSNBC was created as a joint venture between Microsoft (MS) and the National Broadcast Company (NBC). The television partnership remained until 2005, with the online venture--msnbc.com, sticking together as 50-50 partners—until now.

The Daily Beast is reporting that NBC and Microsoft are working on a deal to dissolve that relationship, with the network buying back the remainder of website consistently ranks among the top three in online news sites.

Reports are that the new entity will be called NBCNews.com, which would help separate the cable television network from the online site—which have unique content.

Unlike the progressively-focused television network with the likes of commentators like Ed Schultz, Chris Matthews and Rachel Maddow, MSNBC.com has been much more of a straight news source, featuring unique and curated content.

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