Nike+ Accelerator Program To Mentor Start-ups in Digital App Innovation for FuelBand and More.

Nike has just announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator. Nike clearly understands the value of the applications that run on its digital products—like the wildly popular FuelBand digital wristband.

The program supports digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives. The Nike+ Accelerator will accept applications from companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.

The Nike+ Accelerator begins in March 2013 and will run through June, culminating in technology investor demonstration days including a day at Nike World Headquarters in Beaverton, Oregon, and a day in California's Silicon Valley.

Nike will provide access to a select list of Nike executives and external mentors.  They’ll also provide development tools, office facilities, technical platforms and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit.

Visit for details and applications. The application deadline is February 3, 2013. Selected companies will be contacted by the end of February, and the program will begin in mid-March.  

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