On the 17th anniversary of their founding, eBay is introducing a new logo. Redesigning corporate branding is a common practice to draw attention to a shift within an organization. The idea is that a “fresh” logo signals a “fresh strategy.”
“Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable,” says Devin Wenig President, eBay, “The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.”
We’ll let you be the judge as to its success in executing on this strategy.