The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – and all but died a few years ago in bankruptcy. But like a Phoenix, a new Polaroid is rising.
This week, Polaroid is announcing plans for a series of retail stores allowing consumers to print images and turn them into museum-quality “art.”
Polaroid will use a patent-pending proprietary technology allowing consumers to select pictures on their camera phones, on Facebook, Instagram, or Picasa, and wirelessly transmit them to one of the store’s bar-top. Images may then be edited at bar-top workstations using photo-effect technologies such as contrast, red-eye correction, brightness and filters showing users the outcome as they work. Customers then choose framing options, with photos that are framed and matted, or printed directly onto canvas, metal, acrylic, wood and bamboo.
Each Polaroid Fotobar store will be staffed by experienced “Phototenders”, each of whom will be a passionate photo enthusiast trained to help guide customers through the process from start to finish.
Polaroid calls the finished work “museum-quality art” and while we’re not sure of the quality of the art, the Fotobar does seem to provide a nice DIY way to print and present your favorite images.
At least ten Polaroid Fotobar locations are scheduled to open in 2013. A flagship store will open in February in Delray Beach, Florida. Future store locations in 2013 include New York, Las Vegas and Boston among others.