"Sex and the City" star Sarah Jessica Parker, heads to Barnes & Noble to pick up a NookColor eReader

Carrie Bradshaw of "Sex and the City" is a writer, and a busy social butterfly.

And now, Sarah Jessica Parker, the actress who plays Carrie, is lending her voice to new ads for Barnes & Noble's NookColor e-reader with the aim to illustrate the many ways the device fits into busy lives.

B&N is predominately targeting women "who really love reading everything," said Sasha Norkin, vp, digital marketing at the chain. "It's really a product for the voracious reader. This ad was meant to capture this excitement."

Source: Adweek

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