It takes a lot of guts for an American coffee and tea shop to enter the mecca of teas and yogurt drinks.
Still, Starbucks is heading straight for India, and is opening a new store in Mumbai.
Part of a joint venture with Tata Global Beverages, the store is tailored to fit into the landscape. The décor has Indian teakwood furniture, henna-like floor designs, bright colored curtains.
It will have Starbuck’s standard offerings in addition to more Eastern-themed Himalayan mineral water and foods such as the Elaichi Mawa Croissant, the Murg Tikka Panini and the Tandoori Paneer Roll. No word on whether they’ll be serving the company’s Tazo tea.
It is also an opportunity to promote the drinking of coffee in India. Volume sales of instant coffee in India soared 66% from 2005 to 2010, compared with a 19% bump for fresh coffee, according to research group Euromonitor.
“We are investing for the long-term and see great potential for accelerated growth in India,” said Chief Executive Howard Schultz in a statement.
Source: Los Angeles Times