I'm of the opinion that a good business book should: 1). Take no longer than 3-5 hours to read cover-to-cover 2). Be filled with content worthy of 250 pages (and not a PPT preso) and 3). Encourage me to use its theory in-practice immediately, and long-term.
A new book by Peter Guber answers all three of my criteria of what a good business book should be.
Peter Guber is the Chairman and CEO of Mandalay Entertainment Group, has been a force in the entertainment industry for over thirty years as a producer and CEO of Sony Pictures; and as a Professor at UCLA, and author.
His book, "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story" is about the power of storytelling. And, he does it well throughout his book, and structures an inspirational guide without being overburdeoned by the publishing industry's old-fashioned belief that business books have to be a "How to...step by step" guide.
His stories are entertaining, compelling, and motivating. And the pacing of the book makes you feel you are learning more with each chapter. Like a great motivational speaker, he treats his audience with respect while he tells them what they already know (that story telling is valuable) but pushes the depth of the message with each chapter (stories need to be authentic, they need to be rooted in backstory, you need to listen before you tell, etc. etc.).
Guber is filled with entertaining tales of his interactions with celebrities the likes of Gene Simmons, Wolfgang Puck, Majic Johnson and Michael Jackson. And he makes his tales relevant to any business who wishes to increase their odds in understanding it is all about storytelling. He shares interactions with Howard Schultz, Nelson Mandela and Bill Clinton, and takes us to Papua, New Guinea, Ancient Egypt and Hitler's Bunker.
“In Tell To Win, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need” – President Bill Clinton
The book is now available for pre-order with an on-sale date of March 1, 2011.