THE FIVE READS: "Double Double: How to Double Your Revenue and Profit in less than Three Years" by Cameron Herold

Author Cameron Herold is a lifelong entrepreneur who started his first company at age twenty. He’s probably best known as the former COO of 1-800-GOT-JUNK? the entrepreneurial mega-company that turned other people’s junk into a $100 million+ business.

Now Herold turns to the role of author to help others achieve success. His book, “Double Double: How to Double Your Revenue and Profit in less than Three Years” is as the title suggests—a “How to” book with lessons for entrepreneurs.

Herold claims that readers will achieve 100 percent business growth over three years if they follow his step-by-step process, and apply one absolutely essential discipline: focus—focused planning, focused building, and focused leadership.

“If you are an entrepreneur and want to be the leader of a $500,000 to $50 million company, you have to focus intently on everything you do to grow quickly and successfully. Everything must be on target and geared toward that specific growth goal.”

The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth.

The tools are simple, yet oft forgotten when growing a business—have a clear vision for the company's future, keep focused on the end-goal, and create a down-to-earth action plan. The book also offers practical application tools, from How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors; even How the busy entrepreneur can achieve a work/life balance.

Like most business “How-to” books, Double Double is both lesson plan, and inspiration model. Check it out today.

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