The New York Times' paywall is rising

As of today, The New York Times is launching "digital subscriptions," a euphemism for "paywall."

The newspaper claims the change will primarily affect those who are heavy consumers of online content on and readers on mobile applications.

The Gray Lady is rolling out digital subscriptions in Canada first as a test market. Then, on March 28, digital subscriptions will take affect in the U.S. and the rest of the world.

Home delivery subscribers to The New York Times and International Herald Tribune will continue to have full and free access to NYTimes.com.

For non-home delivery subscribers, free access is available up to a reading limit of 20 articles each month. On the Times' mobile apps, only the Top News section will remain free of charge. All other sections within the apps, readers will need to become a digital subscriber.

Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit.

Prices for digital subscriptions are: $35/month for all digial access, $20 for Tablets and $15 for Smartphones.

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